SBS introduces SBS Spice, a pioneering English-language digital platform tailored for South Asian Australians aged 20-34, igniting conversations on cultural identity and societal change through engaging multimedia content.
Pushing the boundaries of digital storytelling, SBS Spice targets Gen Y South Asian Australians, offering a fresh perspective on pressing issues, from politics to pop culture, with a focus on identity and social evolution. Spearheaded by Dilpreet Kaur Taggar, known for her probing social commentary, and Suhayla Sharif, a passionate Australian Fijian journalist, SBS Spice aims to foster a vibrant and inclusive community.
Through Instagram, YouTube, and podcasts, SBS Spice dives into complex topics like identity and mental health while serving up entertainment and the latest in pop culture. The launch coincides with the rebranding of SBS’s PopDesi channel to SBS South Asian, creating a unified hub for South Asian content, reflecting the diversity of Australia.
With over 1.5 million Australians speaking a subcontinental language at home, SBS South Asian fills a crucial niche, offering programming in ten languages and essential services for newly arrived migrants. From informative language programs to engaging podcasts, SBS continues to evolve, ensuring its offerings resonate with a modern and diverse Australia.
For further information, please contact:
Leah Boonthanom
Email: leah.boonthanom@sbs.com.au
Phone: 0411 860 741
