Samsung unveils Galaxy S26 lineup, spotlighting seamless AI-powered features

Samsung Electronics has officially rolled out the Galaxy S26 series worldwide, introducing a new generation of smartphones that blend high-end performance with seamlessly integrated artificial intelligence.

The lineup — Galaxy S26, S26+ and S26 Ultra — represents Samsung’s third wave of AI-powered phones, designed to handle complex processes quietly in the background so users can focus on everyday tasks without technical effort. Pre-orders open on February 25.

Samsung says the Galaxy S26 series combines powerful hardware, an advanced camera system and Galaxy AI into a single, secure experience. The phones share a unified design and come in colour options such as Cobalt Violet, White, Black and Sky Blue, along with exclusive Pink Gold and Silver Shadow finishes.

Speaking at the global launch, TM Roh, CEO and Head of the Device eXperience Division, said the goal was to make AI reliable, intuitive and accessible, working consistently without requiring users to understand how it operates.

The Galaxy S26 Ultra stands out with new privacy-focused display technology, a slimmer design, enhanced cooling and a customised chipset that boosts overall performance. Samsung says the device delivers faster processing, smoother graphics and improved AI capabilities while supporting all-day use with faster charging.

Alongside the smartphones, Samsung also unveiled the Galaxy Buds4 and Buds4 Pro, featuring upgraded sound quality, improved noise cancellation and a design focused on long-lasting comfort. The new earbuds will launch alongside the Galaxy S26 series, with availability beginning in March.