New ‘Playground’ app by Netflix brings gaming experience for children

Netflix has stepped up its gaming ambitions with the launch of a new app, Netflix Playground, aimed at younger audiences. The platform features games inspired by well-known children’s favourites such as Peppa Pig and Sesame Street.

Industry experts note that while the company has been investing in gaming, the segment has yet to become a significant contributor to its overall growth. One key limitation, analysts point out, is its smaller library of globally recognised franchises compared to competitors like Warner Bros. Discovery, which owns major brands including DC Comics.

Despite this, Netflix has seen some traction with titles such as Grand Theft Auto: San Andreas and games tied to its own hit series like Squid Game.

According to the company, Netflix Playground is designed as a safe, carefully curated environment where children can stay entertained while also engaging in enriching activities. The move is also part of a broader strategy to strengthen its appeal among families, as children’s content is often seen as a factor that helps reduce subscription cancellations.

Analysts believe this focus could make the platform more appealing to households with kids. It may also help Netflix better compete with rivals such as Disney+, which has traditionally had a strong foothold in children’s programming.

The new app is tailored for children aged eight and under and is included with all Netflix subscription plans. Games can be played offline and include titles like “Playtime With Peppa Pig,” “Dr. Seuss’s Horton!” and “Sesame Street.”

To ensure a child-friendly experience, the app comes with parental controls and does not feature advertisements, in-app purchases, or additional charges.

Currently, Netflix Playground is available in select markets including the United States, Canada, the United Kingdom, Australia, the Philippines, and New Zealand, with a wider global rollout expected later this month.