From Retail Empire to Rescue Mission: The Inspiring Journey of Otara Gunewardene

In a world where success is often measured by profits and expansion, Otara Gunewardene chose a different path – one guided by compassion.

Otara is widely known as the founder of ODEL, one of Sri Lanka’s most iconic retail brands. But her journey didn’t begin in luxury storefronts or corporate boardrooms. It started humbly, with her selling clothes from the back of her car-driven by determination, creativity, and an entrepreneurial spirit.

Over time, that small venture evolved into a thriving department store, transforming Sri Lanka’s retail landscape. ODEL became a household name, symbolizing style, innovation, and local success on a global scale.

Yet, behind the business success was a deeper passion that never faded—her love for animals.

A Turning Point Fueled by Compassion

Sri Lanka is home to millions of stray dogs, many of whom suffer from injury, illness, and neglect. For Otara, this was not just a statistic—it was a call to action.

Her journey into animal welfare began with a simple but powerful act: rescuing an injured puppy. That one act of kindness soon turned into a lifelong mission.

Determined to make a larger impact, she launched Embark—a socially conscious brand dedicated to supporting street dog welfare. Through the sale of merchandise, Embark channels funds directly into rescue operations, medical treatment, sterilization programs, and public awareness campaigns.

Building a Movement for Street Dogs

What started as a small initiative quickly grew into a nationwide movement. Embark became more than just a brand—it became a voice for the voiceless.

Through her efforts, thousands of street dogs across Sri Lanka have received life-saving care. From vaccinations and surgeries to shelter and adoption programs, the initiative has changed countless lives—both animal and human.

Otara’s work has also helped shift public perception, encouraging compassion, responsibility, and coexistence with street animals.

Choosing Purpose Over Profit

In a bold and deeply personal decision, Otara eventually stepped away from her retail empire to fully dedicate herself to animal welfare. It was a rare move—leaving behind a highly successful business to pursue a mission rooted in empathy and service.

Today, her work continues to inspire not only Sri Lankans but people around the world. Her story is a powerful reminder that true success is not just about building something big—but about making a meaningful difference.

A Legacy of Kindness

Through resilience, vision, and compassion, Otara Gunewardene has redefined what it means to lead a purposeful life.

In Sri Lanka today, thousands of street dogs have a better chance at survival—because one woman chose to care, to act, and to dedicate her life to those who cannot speak for themselves.

Her journey proves that even the smallest act of kindness can grow into a movement that changes the world.