Discover the burgeoning opportunities within India’s travel and tourism landscape as experts delve into market trends and projections at the Arabian Travel Market (ATM) 2024, shedding light on the country’s evolving role as a significant global source market.
India’s prominence in the global tourism sphere took center stage at the Arabian Travel Market (ATM) 2024, held at the Dubai World Trade Centre (DWTC), where industry experts examined the burgeoning opportunities within the Indian travel and tourism sector. As highlighted during the session “Unlocking the True Potential of Indian Travellers,” Virendra Jain, CEO and Co-Founder of VIDEC, provided invaluable insights into market dynamics, channel analysis, and the evolving preferences of Indian travellers. According to VIDEC’s 2023 Indian Traveller Behaviour & Insights Report, the majority of Indian travellers prioritize domestic destinations for short weekend getaways, with Thailand, the UAE, and Singapore emerging as top international choices. Jain emphasized the need for tailored engagement strategies to capitalize on India’s growing digital proficiency and infrastructural advancements, making it a dynamic force in global tourism. The India Market Insights Summit further underscored the strategic importance of understanding and targeting the Indian travel market, with industry leaders advocating for innovative marketing approaches across various sectors. Danielle Curtis, Exhibition Director ME, Arabian Travel Market, hailed the session as pivotal in fostering deeper collaboration between Middle East and Indian travel professionals. As ATM 2024 draws to a close, the spotlight remains on India’s transformative role in shaping the future of global tourism.
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