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Uber, Sri Lanka’s leading ride-hailing app, has launched the Women Rider Preference feature – a move designed to enhance safety and encourage more women to drive on the platform. This tech-enabled option allows female drivers to receive trip requests only from women riders – a flexibility many have requested, particularly when driving at night or in unfamiliar areas.
The feature is available across cars, tuk-tuks, and bikes in Sri Lanka, and forms part of Uber’s ongoing commitment to expanding safe and flexible earning opportunities for women. Drivers can toggle the setting on or off at any time, giving them full control over its use. This functionality is expected to help them take more trips, drive longer hours, and potentially boost their earnings.
Congratulating Uber on the feature launch, Eranga Weeraratne, Deputy Minister of Digital Economy, said:
“The launch of Uber’s Women Rider Preference feature in Sri Lanka is a commendable step towards building a safer and more inclusive digital transport ecosystem. By giving female driver-partners greater choice and control, this initiative directly supports our national vision of leveraging technology to create equitable opportunities – particularly for women. It reflects how innovation can be a powerful force for social progress, with Uber leading with purpose and driving meaningful impact through inclusive mobility solutions.”
Kaushalya Gunaratne, Country Manager – Mobility, Uber Sri Lanka, added:
“This feature was built in response to what women drivers told us they needed to feel more comfortable and confident behind the wheel. We’ve heard from many female drivers who want to work more hours – especially during the evenings – but hesitate due to safety concerns. Women Rider Preference gives them more control over their experience and helps unlock greater earning potential on their terms.”
