SriLankan Airlines, aiming to capture travellers’ attention with its safety protocols, has launched a brand-new onboard safety video featuring a range of Sri Lanka’s most mesmerizing scenic locations.
According to the Airline, in the air travel industry, disseminating safety information is a regulatory pre-requisite, as well as a precaution to ensure that every passenger is aware of safety provisions and protocols.
The new safety video transcends this basic requirement by incorporating the island’s aesthetics and the signature warmth and care of SriLankan’s onboard service, to create a cinematic experience that is both informative and captivating.
Richard Nuttall, Chief Executive Officer of SriLankan Airlines, said, “We are delighted to launch our brand-new onboard safety video, which we premiered to over 200 international travel trade partners at the Global Sales Conference. This video replaces the one we have had for over a decade and offers a fresh perspective on the island home we proudly share with the world.”
While drawing the viewer’s attention to vital safety details, the video unveils the tourist attractions of SriLankan Airlines’ hub, Sri Lanka. It transforms the flight cabin into various scenic ambiences, conveying that a journey aboard SriLankan Airlines to Sri Lanka is a visually captivating experience in itself.
As the regulatory body, the Civil Aviation Authority of Sri Lanka (CAASL) worked closely with the airline, where the input and valuable insights of the former were immensely helpful in delivering an accurate and universally comprehensible safety demonstration. The Inflight Entertainment system (IFE) version of the video includes subtitles in Sinhala and Tamil, enhancing the clarity and engagement of the safety guidelines being demonstrated.
SriLankan Airlines has always been at the forefront of marketing quintessential island attributes to its global network, both through the portrayal of Sri Lanka in its audio-visual content as well as bringing down acclaimed sporting events such as Raid Amazones, BikingMan and Barmy Army Fans’ World Cup, where Sri Lanka is presented as the ideal backdrop for adventure and sports tourism. (Newswire)
