With endless beaches, timeless ruins, friendly locals, abundant elephants, rolling surf, affordable prices, charming train rides, renowned tea, and flavorful cuisine, Sri Lanka is simply irresistible. Currently, Sri Lanka Tourism is actively participating in the Holiday World & Region World 2024 International travel fair in Prague, scheduled from March 15th to 17th, 2024. The opening ceremony of the Sri Lanka Stand, graced by Mr. Mark Nemec, Honorary Consul of Sri Lanka, and representatives from the Sri Lanka Embassy in Vienna & ABF, the organizer of Holiday World, along with stakeholders from Sri Lanka Tourism, took place on March 15th, 2024. Sri Lanka Tourism received the prestigious 1st place award for the Most Impressive Exposition up to 100 sqms during the award ceremony held on the evening of March 15th, 2024. The cultural performances by Dance Sri Lanka Dancing troupe mesmerized all visitors to the Sri Lanka Stand, while being the official partner provided Sri Lanka with substantial publicity throughout the event. Furthermore, at ITB Berlin 2024, Sri Lanka Tourism unveiled its revolutionary new destination positioning: ‘You’ll Come Back for More,’ highlighting the warmth and charm of the island nation. With fresh logos and captivating stands, Sri Lanka is poised to welcome travelers with unforgettable experiences!