In the wake of global efforts to revive tourism post-pandemic, Sri Lanka Tourism Promotion Bureau (SLTPB) has demonstrated its prowess in luring tourists as one of the premier travel destinations through a series of successful roadshows across three major Australian cities. These events not only showcased the beauty and allure of Sri Lanka but also fostered invaluable connections between Sri Lankan businesses and their Australian counterparts.
The inaugural roadshow kicked off in Brisbane on March 19th, featuring esteemed guests including Her Excellency Ms. Chitranganie Wagiswara, the High Commissioner of Sri Lanka to Australia, Mr. Sandith Samarasinghe, Sri Lanka’s Consul General in Melbourne, and Mr. Chalaka Gajabahu, Chairman of SLTPB. With participation from thirty-two Sri Lankan companies, sixty Australian travel and tour operators, and media personnel, the event was met with overwhelming positivity, signaling a fruitful exchange of ideas and opportunities.
Following the success in Brisbane, Sri Lanka Tourism continued its momentum with a second roadshow in Sydney on March 21st at the prestigious Shangri-La Hotel. Over 75 Australian travel trade companies and 25 media representatives attended, engaging in productive discussions that aimed to strengthen bilateral ties and promote tourism collaboration between the two countries.
The Sydney event featured an array of highlights, including a vibrant dance performance that added an extra layer of cultural richness to the proceedings. Attendees also had the chance to participate in a raffle draw, offering enticing prizes such as tour packages and air tickets provided by Sri Lankan travel trade participants and Sri Lankan Airlines, respectively.
The conclusion of the Australian roadshows took place at the Sofitel hotel in Melbourne, marking a significant milestone in SLTPB’s efforts to position Sri Lanka as a favored tourist destination in the Australian market. With the participation of over 50 Australian agents and 35 media representatives, the event underscored the growing interest in Sri Lanka’s tourism offerings.
The day began with productive B2B meetings, facilitating valuable connections between Australian and Sri Lankan businesses. A warm welcome speech from Mr. Sandith Samarasingha set the tone for the official ceremonial session, followed by insights into Sri Lanka’s tourism landscape provided by Mr. Chalaka Gajabahu, Chairman of SLTPB.
One of the highlights of the Melbourne event was the address by Sri Lanka Tourism Ambassador, Mr. Sanath Jayasuriya, whose presence captivated the audience. A keynote speech by Hon. Minister of Tourism, Land, Sports, and Youth Affairs, Mr. Harin Fernanado, emphasized the vast opportunities for leisure and investment in Sri Lanka.
The interactive Q&A session further demonstrated attendees’ keen interest in exploring business prospects in Sri Lanka. To add to the excitement, a captivating dance performance and an enticing raffle draw were held, offering attendees the chance to win exciting prizes, including air tickets and tour packages.
Overall, the series of roadshows in Australia served as a platform for fostering collaboration and promoting Sri Lanka as a premier tourist destination. The involvement of Sri Lankan Airlines in facilitating travel arrangements further highlighted the commitment to strengthening tourism ties between the two countries.
It is important to note that the success of these roadshows was made possible through collaboration with the Sri Lanka High Commission in Canberra and the Sri Lanka Consulate General in Melbourne, underscoring the importance of concerted efforts in promoting Sri Lanka’s tourism sector on the global stage.
In conclusion, the Australian roadshows showcased Sri Lanka’s capacity to captivate international audiences and reaffirmed its status as a must-visit destination for travelers worldwide. With its rich cultural heritage, stunning landscapes, and warm hospitality, Sri Lanka continues to stand out as a jewel in the Indian Ocean, beckoning travelers to explore its wonders and create unforgettable memories.
