Sri Lanka, renowned for its pristine beaches, lush landscapes, and rich cultural heritage, is poised to expand its tourism offerings. State Minister Diana Gamage recently announced plans to designate 49 additional destinations as official tourist zones, marking a significant stride in the country’s tourism sector. This move comes as part of ongoing efforts to revitalize the tourism industry and attract more visitors to the island nation.
Addressing the media at a press conference, State Minister Gamage emphasized the government’s commitment to combatting various challenges plaguing the tourism sector, including instances of fraud, corruption, and tourist harassment. She highlighted the need for stringent measures to uphold the reputation of Sri Lanka as a preferred travel destination.
One of the key concerns raised by the State Minister is the prevalence of tourist harassment, ranging from overcharging for services to instances of sexual harassment. To address these issues, the government plans to establish a dedicated committee tasked with preventing and monitoring fraudulent activities within the tourism industry. By implementing robust measures, including online ticketing systems for transportation and crackdowns on illegal alcohol sales, the authorities aim to curb corruption and ensure a safe and enjoyable experience for visitors.
Furthermore, the designation of 49 new tourist destinations underscores Sri Lanka’s commitment to diversifying its tourism offerings. These locations, once officially designated as tourist zones through a gazette notification, will receive focused attention and investment to enhance their appeal to travelers. From scenic natural wonders to cultural landmarks, these destinations hold immense potential to attract tourists and contribute to the country’s economic growth.
In addition to addressing issues related to harassment and corruption, the government is also focusing on regulating the operation of SPAs (wellness centers) across the country. Collaborating with the Ministry of Health, efforts are underway to establish stringent guidelines and monitoring mechanisms to ensure the safety and well-being of both tourists and local communities.
As Sri Lanka strives to position itself as a premier tourist destination, sustainable tourism practices remain at the forefront of its agenda. By promoting responsible tourism initiatives and preserving the country’s natural and cultural heritage, Sri Lanka aims to create a vibrant and inclusive tourism sector that benefits both visitors and local communities alike.
In conclusion, the decision to designate 40 more destinations as tourist zones reflects Sri Lanka’s proactive approach to revitalizing its tourism industry. With a concerted effort to address challenges and promote sustainable practices, the country is well-positioned to emerge as a top destination for travelers seeking enriching experiences amidst breathtaking landscapes and warm hospitality.
