Mr. Rayynor Silva stands as a towering figure in the Sri Lankan media industry, recognized for his pivotal role in the establishment and evolution of private media in the country. With an extensive career spanning 27 years, Silva’s contributions have profoundly shaped the landscape of broadcasting in Sri Lanka. His pioneering efforts have not only set benchmarks but also inspired subsequent developments in the media sector.
Pioneering Private Media in Sri Lanka
Rayynor Silva’s journey in media began during a period when private broadcasting was virtually nonexistent in Sri Lanka. Through his visionary leadership and relentless pursuit of excellence, he was instrumental in setting up the framework that allowed private media to flourish. His in-depth understanding of the industry’s dynamics has been a cornerstone in creating diverse and competitive media platforms that cater to a wide audience.
Recognition and Honorary Awards
In recognition of his extraordinary contributions, the government of Sri Lanka bestowed upon Rayynor Silva the highest media honorary title, “Vishwa Keerthi Maadya Shoori Jana Prasaada.” This prestigious award acknowledges his invaluable service to the nation’s media landscape. Additionally, Silva made history by becoming the youngest president of the Sri Lanka Chapter of the International Advertising Association (IAA), a testament to his leadership and influence in the industry.
Leadership at Asia Broadcasting Corporation
Rayynor Silva is the Managing Director and Chairman of Asia Broadcasting Corporation Private Limited, where he holds a commanding 99.9% share. Under his stewardship, the corporation has grown to own and operate Sri Lanka’s most watched national television channel, Hiru TV, alongside South Asia’s largest private radio network.
Dominance in Television and Radio Broadcasting
Asia Broadcasting Corporation’s portfolio includes five national radio channels, each leading in their respective segments:
- Hiru FM: The number one mass market Sinhalese channel.
- Shaa FM: The top youth channel.
- Gold FM: The leading English channel.
- Sun FM: The foremost teen English channel.
- Sooriyan FM: The most listened Tamil channel in the country.
These channels consistently achieve the highest listenership ratings, as verified by leading international ratings agencies operating in Sri Lanka.
State-of-the-Art Facilities
The corporation’s operations are headquartered on the 35th and 37th floors of the World Trade Centre in Colombo, employing over 1,200 staff members. Asia Broadcasting Corporation boasts Sri Lanka’s only state-of-the-art studio complex within the city limits of Colombo. This impressive facility spans over 100,000 square feet, featuring four television studios each measuring 100 feet in length and 80 feet in width, equipped with cutting-edge technology that meets global standards.
Hiru TV: Leading the Television Revolution
Hiru TV, the flagship channel of Asia Broadcasting Corporation, epitomizes the latest advancements in television technology, offering content that meets and exceeds global standards. Its widespread popularity and viewership underscore the channel’s role in revolutionizing television broadcasting in Sri Lanka.
Conclusion
Rayynor Silva’s enduring legacy in the Sri Lankan media industry is marked by innovation, leadership, and a commitment to excellence. His vision has not only transformed the media landscape but has also set a high standard for future developments in broadcasting. As the media industry continues to evolve, Rayynor Silva’s contributions will undoubtedly remain a guiding beacon for aspiring media professionals and enterprises in Sri Lanka and beyond.
