The National Chamber of Commerce of Sri Lanka, announces an exclusive one-day workshop titled, “Understand Your Market Competition & Consumer: Market Research Insights and Analytics for Business Competitiveness” on Thursday, 7 October 2024 from 9.00 a.m. to 4.00 p.m. at the National Chamber Auditorium.
This workshop will empower participants with vital market research skills, helping them understand customer behavior, identify new market opportunities, and optimize marketing strategies. Through practical applications and real-world insights, participants will learn to design, measure, and interpret marketing performance to drive ROI and improve business competitiveness.
Enhancing knowledge about Market research is imperative for any organization, as research insights provide vital inputs to make informed decisions. Market research can help businesses with many benefits i.e, Understanding customer attitudes, motivations, opinions, and behaviors, Identify new market opportunities, emerging trends, and changing consumer needs, create customer personas, which can help businesses decide which products or services will appeal to their customers. Demographics and market segments are most likely to use their products or services. It is also an essential part of the research and development (R&D) stage for new products and services where organisations often conduct extensive market research before launching a new product or service to determine acceptance. Research helps to evaluate customer feedback in terms of products and services and continually improve the service standards.
Resource Team Lead:
Mr. Waruna Kathriarachchi, a market research expert and former Director at Nielsen Sri Lanka, will lead the session, sharing insights from his 25+ years of research and analytics experience across multiple industries including FMCG, Telecom, and Finance.
Who Should Attend?
This workshop is tailored for: Entrepreneurs looking to expand their market insights; Marketing, Brand Management, and Business Development Executives; Kay Account Managers and Brand Managers; Marketing Managers and Strategists and the Programme includes: Introduction to Market Research Process; Key Aspects of Market Research: Customer Experience, Product & Distribution Research, and New Business Opportunities; Market Research Design and Sampling Methods; Practical Sessions on Questionnaire Design and Data Analysis; Emerging Methods and Ethical Considerations in Market Research.
Outcome
By the end of this interactive session, participants will gain the ability to: Formulate and interpret primary and secondary research data for actionable insights; Calculate quantitative data to prioritize marketing initiatives; Match qualitative findings to gauge consumer sentiment; Integrate technology in data collection and analysis and Conduct competitor and market environment assessments.
Participants will receive a certificate of participation upon completion.
Registration details: Contact Hansi / Nishanthi/ Tharushi at 077 3678728, 076 2555707, 011 4 741 788 or email hansi@nationalchamber.lk; nishanthi@nationalchamber.lk. Registrations will be accepted till 5.00pm, 6th of November 2024.
Thank you
The National Chamber of Commerce of Sri Lanka
011 474 1788
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