ODEL Sri Lanka Joins India Week 2026 as Official Event Sponsor

India Week 2026 proudly announces ODEL Sri Lanka as an Official Event Sponsor of the landmark festival, spanning ten signature events across Colombo, Kandy, and Jaffna from 11th March to 18th March 2026.

As one of Sri Lanka’s most recognised and influential fashion retailers operating under its parent company Softlogic Holdings, ODEL’s partnership reflects a powerful alignment between fashion, culture, lifestyle, and cross-border engagement.

India Week 2026 is designed as a multi-city celebration of Indian cinema, cuisine, fashion, entrepreneurship, youth engagement, and business collaboration — serving as a dynamic platform that strengthens cultural and commercial ties between Sri Lanka and India.

A Strategic Fashion Partnership

ODEL’s involvement brings a strong lifestyle and retail dimension to India Week 2026. As a brand synonymous with contemporary fashion, curated experiences, and aspirational retail culture, ODEL naturally complements the festival’s themes of creativity, expression, and global outlook.

The partnership enhances the fashion narrative within India Week’s programming, including runway showcases, hospitality experiences, business forums, and premium networking events. It also reinforces ODEL’s positioning within a platform that attracts diplomats, industry leaders, investors, creatives, and high-value consumers.

Through this collaboration India Week 2026 benefits from the credibility and market influence of one of Sri Lanka’s leading fashion brands, whilst ODEL strengthens its visibility within a prestigious regional cultural and business platform. Both parties leverage the opportunity to engage diverse audiences across multiple cities.

Strengthening Regional Visibility

India Week 2026 provides a unique environment where culture meets commerce. ODEL’s participation amplifies the festival’s lifestyle appeal while aligning the brand with an initiative that promotes regional collaboration, innovation, and shared growth.

The partnership underscores the growing intersection between retail, cultural diplomacy, and experiential events — positioning ODEL at the forefront of conversations that connect fashion, business, and cross-border engagement.

India Week 2026 continues to build a distinguished portfolio of partners committed to excellence and impact. With ODEL Sri Lanka on board as Official Event Sponsor, the festival advances its vision of delivering a globally benchmarked celebration that bridges cultures, industries, and communities.