It was a battle of the icons on Sydney Harbour on Thursday – the Harbour Bridge vs Young-hee.
The creepy killer doll floated her way past the Opera House to Luna Park, signalling to fans and a few perturbed Sydney ferry drivers, that Squid Game is back.
Season two of the cult series is set to hit Netflix as a late Christmas present for us all, on December 26.
Ahead of that, the streaming service is delivering a true Aussie takeover to celebrate the cultural phenomenon.
Sydney is not the only city basking in Squid Game glory.
On Tuesday hundreds of pink guards took over St Kilda Beach. Young-hee has also hit the streets of Seoul (that’s one busy doll!) while fans played “Red Light, Green Light” on the Champs-Elysees in front of 20,000 spectators in Paris.
Unlike the show, none of the participants were harmed in that game.
Netflix is keen to build anticipation for the show and is also launching Squid Game live experiences in New York City, Madrid and at Sydney’s Luna Park.
Fans can battle against their own friends and family in the hope of seeing if they have the gumption to outwit Front Man and be crowned the ultimate winner – just don’t expect a 45.6 billion won ($A50 million) prize.
Luna Park chief executive John Hughes said the Squid Game experience, which launches on December 16, has been four months in the making.
“It’s the only experience in Australia that people will be able to see. We are really excited for people to be in the world of Squid Game so close to the season two premiere,” Hughes said.
Squid Game has been a record-breaking runaway hit, with an audience of 330 million and more than 2.8 billion hours viewed.
Just to put that in context, that is the equivalent of 319,000 years.
Netflix has experienced a 60 per cent surge in viewership since the release of its season two trailer.
For anyone wondering what the fuss is about, the series is more than blood, guts and gore.
It is a social commentary on the ills of modern life, which is shaped by debt, shame and division.
The creators have teased that this season will be darker than the last and judging by the intense trailers, you can count on an exploration of the theme of revenge.
Let the new games begin!
