Magic Lab Australia: A Branding and Marketing Powerhouse

October 7, 2024

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Company Background
Magic Lab Australia, founded in 2006 in Sri Lanka, has established itself as a prominent branding and marketing agency catering to diverse communities in both Australia and Sri Lanka. Starting with major clients such as Suzuki, Yamaha, Piaggio, Reckitt Benckiser, and Unilever, the agency has earned its reputation as a top-tier advertising firm in Sri Lanka. Since relocating to Australia in 2013, Magic Lab Australia now focuses on small and medium enterprises, helping them achieve international standards through brand facelifting, content production, and marketing strategies.

Brand Facelifting & Services
One of the agency’s key offerings is brand facelifting—transforming small and medium businesses into established brands with a global appeal. By developing comprehensive brand guidelines, logos, and other assets, Magic Lab Australia ensures that businesses are positioned as international competitors. In addition to branding, they are a fully equipped video and audio production agency, offering classic design services, social media content creation, and TV commercial production.

Global Reach & Remote Operations
While Magic Lab Australia maintains a strong presence in Australia, they continue to operate a remote team in Sri Lanka. The team of graphic designers, editors, and content creators works from home, a shift that was made permanent after the COVID-19 pandemic. This hybrid structure allows the agency to remain cost-effective while leveraging the skills of a talented global workforce.

Meet Tiron
Tiron Lakmal Perera, the driving force behind Magic Lab Australia, is a multi-talented entrepreneur, creative director, and marketer. With a Bachelor’s degree in Marketing from Charles Sturt University in Melbourne and additional studies at the University of sri Jayawardanepura, Tiron’s career spans music, commercial content production, and advertising. He has composed music for hit Sri Lankan films such as Sihinayaki Aadara and Gajaman, with songs amassing millions of views online. His diverse background also includes creating radio and TV commercials for companies in both Sri Lanka and Australia.

Overcoming Industry Challenges
As the marketing industry becomes increasingly digital, Tiron acknowledges the need to stay ahead of technological advancements. With trends like DIY marketing and AI-driven content creation emerging, Magic Lab Australia is adapting by providing clients with tools and education on how to manage their own marketing. They specialize in creating Canva templates and offer educational programs to help clients navigate new trends.

Achievements and Milestones
At just 23, Tiron built a company with a workforce of around 20, including freelancers, and secured contracts with blue-chip companies like AMW, Arpico Group, and Unilever. Magic Lab was the first production agency in Sri Lanka to combine commercial production with advertising—a model Tiran innovated. Today, the agency helps Sri Lankan businesses penetrate the Australian market, including a current project with AMW industrial tires, for which they are the sole marketing agents in Australia.