Squiz Media, renowned for its concise news content in Australia, launches News Club, a new initiative aimed at revolutionizing how Australians interact with news. Led by Squiz founder Claire Kimball and co-creator Kate Watson, News Club offers a weekly deep dive into a single news topic across podcast, newsletter, and social media platforms, encouraging active audience participation.
Squiz Media, a trailblazer in delivering succinct news content in Australia, proudly introduces News Club, its latest endeavor set to reshape the news consumption landscape. Launched on February 13, News Club promises to redefine how Australians engage with current events.
Unlike the daily news format of The Squiz Today, News Club offers a unique approach as ‘the place to go for conversations about the news weekly.’ Hosted by Squiz founder Claire Kimball and co-creator/commercial director Kate Watson, the platform focuses on a single news topic each week, spanning podcast, newsletter, and social media channels. This interactive format places the audience at the forefront, encouraging active participation and dialogue.
Each week, News Club kicks off with a newsletter and social media posts, inviting the audience to pose questions about specific topics. Following this engagement, the platform curates essential information from various credible sources, fostering a collaborative and informed community discussion. Kimball likens News Club to a beloved book club, but for news, emphasizing its role in providing independent, agenda-free news tailored to busy individuals, particularly women.
Our audience has expressed a desire for more news content and opportunities to engage with the Squiz team. With News Club, we’re responding to that demand by leveraging our strengths in news curation and facilitating meaningful discussions without aiming to influence opinion,” remarked Kimball.
Kate Watson echoed this sentiment, highlighting News Club’s potential to deepen audience engagement and provide advertisers with new avenues to connect with the Squiz audience. With over a million monthly podcast listeners and 60,000 dedicated newsletter subscribers, News Club aims to further solidify its position as a trusted news destination while offering advertisers impactful engagement opportunities.
News Club marks a significant evolution in Squiz Media’s mission to deliver accessible, insightful news content, fostering an inclusive space for informed discourse and community engagement.
