Neha and Sumegh, the dynamic duo behind The Wedding Factor (TWF), have transformed their passion for event styling into a thriving business based in Melbourne, Australia. With roots in corporate careers, Neha’s 15-year tenure in IT, collaborating with major institutions like NAB, ANZ, and the Department of Education, along with Sumegh’s background as a qualified CPA and management accountant, provided a solid foundation. However, the winds of change blew with the onset of COVID-19, prompting Neha to pivot towards her lifelong dream of event planning and styling.
Their journey began with Neha exploring her passion through blogging about event planning and styling during lockdowns. As restrictions eased, she ventured into weekend gigs, catering to birthdays, anniversaries, and baby showers. What started as a side hustle gradually gained momentum, leading Neha to take the plunge into the events business full-time, with Sumegh by her side.
With dedication and hard work, TWF has evolved from a home-based operation to owning a warehouse in Thomastown to stock their growing inventory. Neha’s expertise in marketing, design, finances, and strategy complements Sumegh’s proficiency in logistics and operations. Together, they have orchestrated over 200 events, including 100+ weddings, with numbers soaring annually.
TWF specializes in crafting exquisite Mandap setups and stage designs for South Asian weddings while also catering to Western, Fusion weddings, corporate events, and milestone celebrations. Their commitment to bespoke designs tailored to each client’s unique vision ensures an unforgettable experience from inception to execution.
The couple’s story epitomizes the essence of pursuing passion and embracing change, proving that it’s never too late to chase one’s dreams. As they continue to carve their mark in the events industry, Neha and Sumegh invite you to join them on their journey of creating memorable and breathtaking events.
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