The Council of Scientific and Industrial Research (CSIR) is revolutionizing corporate culture with its latest initiative, ‘Wrinkles Acche Hai’ (WAH) Mondays, encouraging staff to ditch the ironed look and opt for wrinkled attire every Monday. This unconventional move is not just about comfort; it’s a symbolic stance against climate change, aiming to reduce carbon emissions associated with ironing clothes. Dr. N Kalaiselvi, the visionary behind this campaign, sheds light on its significance, marking a pivotal shift in energy conservation efforts within CSIR and beyond.
The ‘Wrinkles Acche Hain’ campaign, born out of CSIR’s commitment to environmental stewardship, coincides with the ongoing ‘Swachhata Pakhwada’ from May 1-15, emphasizing the organization’s holistic approach to sustainability.
CSIR’s broader energy conservation agenda extends beyond wardrobe choices, with plans to implement innovative strategies aimed at reducing electricity consumption across its nationwide network of labs. From implementing standardized operating procedures to installing energy-efficient technologies, CSIR is spearheading initiatives to curb carbon footprints and foster a greener future.
Furthermore, CSIR’s recent installation of the country’s largest climate clock underscores its unwavering dedication to environmental preservation. As Dr. Kalaiselvi aptly puts it, this isn’t just about saving energy; it’s about safeguarding Mother Earth and securing a sustainable future for generations to come.
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