China’s electric vehicle leader BYD has officially introduced its premium sub-brand, Denza, to Sri Lanka — marking its first-ever launch in South Asia and signaling a bold step into the region’s luxury automobile market.
BYD’s entry into Sri Lanka with Denza represents a major milestone in the nation’s evolving electric vehicle landscape. The brand’s debut lineup — Denza D9, Denza B8, and Denza B5 — showcases BYD’s commitment to redefining luxury mobility through innovation and sustainability.
The Denza D9, a fully electric multi-purpose vehicle (MPV), is crafted for premium family travel, while the B8 and B5 plug-in hybrids offer a blend of high performance, advanced technology, and environmental responsibility.
The models are expected to attract affluent Sri Lankan motorists seeking greener alternatives without compromising on elegance or power. As global demand for sustainable mobility surges, Denza’s arrival could significantly reshape Sri Lanka’s high-end auto market.
According to BYD Asia Pacific (Auto Sales Division) General Manager Liu Xueliang, the company’s long-term vision emphasizes technological innovation and environmental sustainability. He highlighted Sri Lanka as a “very important market in Asia,” adding that BYD’s partnership with John Keells CG Auto will strengthen Denza’s presence through customer-focused engagement and trust.
Earlier in October, Sri Lankan automobile enthusiasts had a preview of Denza’s sleek design and superior performance during an exclusive pre-booking event at Cinnamon Lakeside Colombo, which received enthusiastic responses.
With its official launch, industry analysts predict Denza will bring fresh competition and innovation to Sri Lanka’s luxury vehicle market — setting new standards in design, comfort, and sustainable driving.

