For the fourth consecutive year, Aldi has clinched the prestigious title of “Supermarket of the Year” in Roy Morgan’s Customer Satisfaction Awards, solidifying its position as the nation’s top grocery chain. The renowned market research group, Roy Morgan, bestowed this honor upon Aldi in recognition of its unwavering commitment to customer satisfaction, surpassing competitors like Coles and Woolworths.
According to Roy Morgan’s research, Aldi achieved an impressive average customer satisfaction score of 95.7 percent, based on face-to-face interactions at its supermarkets. This accolade reaffirms Aldi’s status as a frontrunner in delivering exceptional value and quality to its customers.
In addition to its stellar customer satisfaction ratings, Aldi has also been lauded for its significant contribution to Australian households’ savings. In 2023 alone, Aldi reportedly delivered a staggering $3.4 billion in savings—a testament to its mission of offering premium products at unbeatable prices.
Simon Padovani-Ginies, Aldi Australia group director, expressed his pride in receiving the award, attributing it to the dedication of Aldi’s team and supply partners. He emphasized Aldi’s ongoing commitment to providing Australians with unparalleled value, particularly during challenging economic times.
Amidst escalating living costs, Aldi’s recognition as Supermarket of the Year is particularly meaningful. As households grapple with rising grocery prices and utility bills, Aldi’s ability to consistently deliver savings directly benefits Australian consumers.
Roy Morgan’s Customer Satisfaction Awards encompass a diverse range of industries, with over 60,000 Australians participating in face-to-face surveys to determine the winners. The awards not only highlight excellence in customer satisfaction but also serve as a barometer of consumer sentiment across various sectors.
While Aldi emerges as a standout performer in the supermarket category, other notable winners include P & N Bank as Bank of the Year, Supercheap Auto as Auto store of the Year, and Myer as Department Store of the Year. These accolades underscore the importance of customer-centric approaches in fostering loyalty and trust among consumers.
As the cost-of-living squeeze persists, Aldi’s consistent recognition as Supermarket of the Year reflects its ability to meet the evolving needs of Australian shoppers. By prioritizing affordability, quality, and customer satisfaction, Aldi continues to set the benchmark for excellence in the retail industry, ensuring that every visit to its stores translates into tangible savings for consumers nationwide.
