Sri Lanka named among world’s 10 happiest travel destinations

Sri Lanka has been named among the world’s 10 destinations where travellers feel happiest, according to a new list published by USA Today, highlighting the island’s growing appeal for purpose-driven and experience-focused travel.

The ranking is based on G Adventures’ Happiness List 2026, which surveyed more than 8,000 adults across the United States, United Kingdom, Ireland, Germany, Austria, Switzerland, Canada, Australia and New Zealand who intend to travel in 2026. The study found that 89 per cent of respondents believe purpose-driven travel contributes to their long-term happiness.

Sri Lanka was recognised for a seven-day sailing experience along the country’s south coast, where travellers explore remote beaches, fishing villages and coastal communities while travelling aboard a catamaran. The experience was cited as offering a balance of relaxation, cultural connection and immersion in nature.

According to the report, travellers increasingly seek journeys that allow them to slow down, connect with local communities and experience a sense of wonder, factors that strongly influence happiness during travel.

Sri Lanka appeared on the list alongside destinations such as Panama’s San Blas Islands, Guatemala, Zimbabwe, Iceland, Ecuador, Central Asia’s Silk Road region and Moldova, reinforcing the island’s position as a unique and meaningful travel destination on the global stage.

Tourism authorities have consistently promoted Sri Lanka as a destination offering authentic cultural experiences, biodiversity and coastal beauty, with international recognition such as this expected to further boost interest among long-haul and experiential travellers. 

(Newswire)