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Meghan Markle, the Duchess of Sussex, has once again captured global attention — this time for coining an entirely new word that has left audiences both intrigued and bewildered. During her recent appearance at the Fortune Most Powerful Women Summit 2025 in Washington, D.C., Meghan repeatedly referred to her “learns,” turning a common verb into what she seemingly presented as a noun.
In her 20-minute discussion about her lifestyle brand As Ever, the Duchess used the term several times, saying, “Year one for any founder is just a lot of learns,” and “It’s been a year of learns.” The unusual phrasing has since become the focus of her speech, sparking both confusion and amusement online.
Dressed impeccably and speaking with flawless composure, Meghan discussed her business journey, “jam-making origin story,” and “tactile living,” yet many found her remarks vague and overly rehearsed. While her delivery was polished, critics noted that her answers lacked depth — describing them as “word-shaped noise.”
The video of her appearance, posted on YouTube, has already received more dislikes than likes, with viewers commenting on the Duchess’s peculiar expressions and somewhat awkward tone.
Despite the odd phrasing, Meghan’s speech followed familiar themes: her early Hollywood days, motherhood, and the success of her As Ever brand. However, observers noted that she avoided any mention of the British royal family — a rare move for the Duchess, who typically references her personal journey post-royalty.
Media analysts remarked that Meghan’s latest appearance highlights her ongoing effort to rebrand herself as a lifestyle entrepreneur, though her language choices have left many questioning her authenticity. Still, her charisma, fashion, and flawless presentation continue to command attention worldwide.
As one critic summed up, “Meghan Markle has the rare ability to talk at length and say nothing — and make the world listen anyway.”
