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Ford’s next-generation model push has officially reached Australia, with the carmaker trademarking six new names as part of its global expansion strategy. Among them, the revival of the Ranchero name has drawn particular attention, hinting at the return of a car-based ute for Australian buyers.
🚘 Ford’s New Model Offensive
The move follows Ford’s recent US$5 billion announcement in the United States, unveiling its Universal EV Platform. This next-gen platform is designed for faster, cheaper, and more efficient assembly, with fewer parts—ultimately delivering affordable EVs to the market.
The first model will be a US$30,000 four-door pickup, focused on passenger comfort and tray practicality.
📌 Australia Trademark List
Ford has trademarked the following names for use in Australia:
Fuze
Hive
Mythic
Fathom
Evos
Ranchero
Of these, Ranchero carries the strongest nostalgia factor. The original Ranchero, discontinued in the late 1970s, was a car-based pickup blending sedan-like comfort with ute utility. Ford’s updated version, expected to emerge from its Louisville, Kentucky plant in 2027, will ride on the Universal EV Platform and is projected to cost around AU$46,000.
Meanwhile, models like Fuze, Hive, Mythic, and Fathom are likely to represent Ford’s upcoming EV portfolio, while Evos—already marketed in China as the Mondeo Sport—may be positioned as a global crossover SUV.
⚠️ Not Every Trademark Becomes a Reality
Industry experts caution that not every trademarked name makes it to production. Automakers often secure names proactively for strategic flexibility. Still, Ford’s spree signals strong intent to broaden its lineup in Australia, potentially mixing EV innovation with retro-inspired icons like the Ranchero.
