Sri Lanka Tourism Targets Indian Wedding Market with Luxury Shows in Major Cities

Sri Lanka Tourism has launched a high-profile campaign across India’s major cities to showcase the island as South Asia’s ultimate wedding destination. With India’s wedding industry valued at over USD 50 billion annually, and nearly 500,000 weddings hosted abroad each year, Sri Lanka is positioning itself as a cost-effective, luxury alternative to long-established wedding hubs such as Thailand, Bali, and Dubai.

As part of the initiative, luxury wedding shows will be held in:

• Mumbai – September 7, 2025
• Ahmedabad – September 9, 2025
• New Delhi – September 11, 2025

Each show will feature exclusive B2B networking sessions connecting Indian wedding planners and travel agents with leading Sri Lankan hotels, luxury resorts, heritage venues, and specialized service providers. These curated events will give industry stakeholders first-hand exposure to Sri Lanka’s bespoke wedding offerings, helping planners design unique experiences for their clients.

Why Choose Sri Lanka for Your Wedding?

Sri Lanka is uniquely positioned for Indian couples seeking convenience and cultural familiarity alongside luxury. With visa-free entry for Indian travelers, over 120 weekly flights between both countries, and a flight time of under 3 hoursfrom most Indian metros, Sri Lanka offers unparalleled accessibility.

From grand-scale beach weddings to traditional ceremonies in heritage venues, the island provides a versatile and memorable canvas for celebrations of all sizes.

Sri Lanka: Affordable Luxury for Destination Weddings

While weddings in destinations such as Dubai or Bali can be prohibitively expensive, Sri Lanka delivers a 30–40% cost advantage without compromising on quality. Newly opened venues such as City of Dreams Sri Lanka and ITC Ratnadipa Colombo offer state-of-the-art ballrooms, oceanfront banquets, fine dining, and luxury accommodation — all at competitive prices.

For couples seeking value-driven opulence, Sri Lanka’s mix of affordability and exclusivity makes it a standout choice.

Sri Lanka Tourism’s Dedicated Wedding Support Services

To ensure seamless cross-border planning, Sri Lanka Tourism has rolled out dedicated wedding support services. These facilitation teams connect Indian planners directly with verified Sri Lankan hotels, resorts, décor experts, caterers, and entertainment providers, streamlining the entire process under a “one-window” system.

This initiative is designed to make destination wedding planning as effortless as hosting an event within India, while still delivering the charm of an exotic location.

A Heavenly Wedding Destination

Blessed with pristine beaches, lush landscapes, UNESCO World Heritage cities, and world-class resorts, Sri Lanka offers couples a dreamlike backdrop for their special day. Sunset vows on the southern coastline, regal ceremonies in Kandy’s heritage venues, or luxury receptions overlooking Colombo’s skyline — each setting is crafted to create once-in-a-lifetime memories.

The Bigger Picture

India remains Sri Lanka’s largest inbound tourism market, contributing 350,000 arrivals in 2024, a figure expected to grow by 30% in 2025. Tourism authorities project that wedding tourism alone could generate USD 500 million annually, significantly contributing to Sri Lanka’s goal of attracting 3 million international visitors by year-end 2025.

“Sri Lanka offers a rare combination of proximity, cultural richness, and luxury. Through these wedding shows, we are showcasing why our island is the perfect canvas for Indian weddings,” a senior Sri Lanka Tourism official said during the campaign’s launch in Delhi.

With its strong value proposition, rich cultural identity, and expanding luxury infrastructure, Sri Lanka is poised to emerge as one of the world’s most sought-after wedding destinations.

Source : travelvoice.lk