Veena Gandhi’s entrepreneurial leap, the challenges overcome, and how Digital Street AU is shaping the digital landscape for eCommerce brands.
A Visionary in the World of Digital Marketing
Veena Gandhi’s journey from the bustling streets of New Delhi to Melbourne’s vibrant arts and culture scene is nothing short of inspiring. Born in India and having honed her expertise in advertising across major global markets, including Dubai, Veena brought with her a wealth of experience when she moved to Australia in 2016. Yet, her transition wasn’t without hurdles. Despite her impressive resume, which includes working with advertising giants like Leo Burnett, McCann Erickson, and brands like Coca-Cola and Hewlett Packard, Veena faced an unexpected challenge: breaking into the Australian job market.
“When I moved to Australia, I applied for several roles at my level of expertise, but didn’t secure any positions due to the lack of local experience,” Veena reflects. Undeterred, she decided to pivot. “I launched my career in Australia as a freelancer in 2017, starting with no network—personal or professional.”
The Birth of Digital Street AU
It was from this modest beginning that Veena’s brainchild, Digital Street AU, was born. What started as a solo endeavour quickly gained momentum, and by October 2019, Veena’s venture had grown into a five-member team. “I refer to Digital Street AU as my second child,” she says with pride. Today, Digital Street AU is a thriving digital growth marketing agency based in Melbourne, serving clients around the globe, including the US, Europe, and the Middle East.
This growth wasn’t fuelled by chance. “Digital Street AU was launched and built entirely by me, run by me, without any support from anyone,” Veena emphasizes. The agency specializes in driving results for eCommerce businesses and collaborating with advertising agencies, ensuring robust revenue streams through innovative digital marketing strategies.
Navigating Challenges and Embracing AI
While success stories like Veena’s are filled with milestones, they’re also peppered with challenges. For Veena, one of the most pressing issues is hiring talent that aligns with her company’s vision. “The biggest challenge is finding the right people who can resonate with our mission,” she says. Retaining top talent is equally important as the industry evolves.
Another significant challenge is the rapid development of AI technologies. “As an agency, we are constantly upgrading our employees to understand and apply AI effectively,” Veena shares. This commitment ensures Digital Street AU remains at the forefront of digital marketing trends, empowering clients with cutting-edge strategies that drive tangible results.
Milestones that Define Success
Veena’s dedication and resilience have led to several standout moments. One of her proudest achievements? Turning past rejections into future partnerships. “The advertising agencies that once rejected me are now our clients. We white-label for them. It feels like life does come back full circle,” Veena notes with a smile.
Beyond client success, Veena’s reputation as a thought leader has grown. She has spoken at Digital Marketers Australia, one of the country’s premier digital marketing conferences, sharing her expertise on eCommerce growth. Adding another feather to her cap, Veena launched Beyond the Cart: An eCommerce Growth Series, a podcast that explores the latest trends and challenges in the digital marketing world.
Words of Wisdom for Aspiring Entrepreneurs
Veena’s journey is a testament to the power of perseverance and passion. For budding entrepreneurs, she offers simple yet profound advice: “Just start. Don’t wait. No two days are the same. What you see on social media is not always true. Don’t compare the first chapter of your business journey with someone else’s 11th. Stay focused on your goals and cut the noise.”
This grounded approach has been a cornerstone of her success, allowing her to navigate the uncertain tides of entrepreneurship with confidence and clarity.
The Backbone of Support
While Veena has been the driving force behind her business, she credits her family for unwavering support. “More than the community, I’d say my husband, Amit, and son, Kabir, have supported me relentlessly. Be it the late nights, working on weekends, cancelling celebrations at the last minute, or listening to my rants—they’ve been my backbone.”
Services That Make a Difference
Digital Street AU is more than just a digital marketing agency; it’s a partner in growth. The company’s offerings span the spectrum of digital services, including full-funnel builds, email nurture sequences, and conversion optimization. “We don’t just aim for better leads at lower acquisition costs—we achieve them,” Veena states confidently. As a certified Google Partner, Digital Street AU has a proven track record of helping clients maximize success through strategic campaigns and conversion rate optimization.
Empowering Clients and Teams Alike
Veena’s leadership goes beyond client results. She is passionate about empowering her team and clients through knowledge. “We offer in-house training for teams, covering hands-on workshops in Facebook and Google Ads, tailored to specific business goals,” Veena explains. These initiatives not only boost confidence within her clients’ teams but also cement Digital Street AU’s reputation as a leader in the industry.
Get in Touch
To learn more about Digital Street AU and how Veena and her team can help your business reach new heights, visit www.digitalstreetau.com. For updates, follow them on LinkedIn, Facebook, Instagram, YouTube, and listen to their podcast, Beyond the Cart.
Contact Details: Email: hello@digitalstreetau.com
Through challenges, growth, and achievements, Veena Gandhi’s journey is an inspiring story for anyone looking to carve their own path in the digital world. With relentless ambition and a clear vision, she’s not just building a business—she’s crafting a legacy.
