Charini Designs, a high-end fashion brand, stands at the forefront of Sri Lanka’s fashion industry, blending edgy sophistication with core sustainable values. Renowned for their strong concepts, unique designs, and one-of-a-kind prints, Charini Designs has captivated the fashion world for over a decade. The brand has graced the runways of Colombo Fashion Week for the past 15 years and participated in numerous international fashion shows, cementing its presence both locally and globally.
The Visionary Behind Charini Designs
Charini Suriyage, the founder of Charini Designs and director of the Concept Studio, has played a pivotal role in shaping the brand’s identity. With over a decade of experience heading the design team at MAS Intimates and a Master’s degree from the London College of Fashion, Charini’s expertise and innovative approach have propelled the brand to new heights. She also lectures at the Institute of Information Technology (IIT) and collaborates with various universities, nurturing the next generation of designers.
A Journey of Passion and Creativity
Charini’s journey into fashion design was fueled by her passion for creativity. Initially studying bioscience for her Advanced Levels, she later pursued a degree in design at the University of Moratuwa, specializing in fashion. Her internship at MAS Holdings marked the beginning of a long and fruitful career in design, culminating in the launch of Charini Designs at Colombo Fashion Week in 2008.
International Acclaim
Charini’s entry into the international fashion arena was marked by the launch of her lingerie brand, CHARINI, at London Fashion Week in 2011. As the first Sri Lankan to participate in this prestigious event, Charini showcased her sustainable lingerie brand on the Esthetica platform, which was later retailed by online giants ASOS and YOOX and boutique retailers in the UK.
Her participation in global fashion events, including Berlin Fashion Week, Mode City Paris, and Global Couture Week India, has further solidified Charini’s reputation as a designer committed to ethical fashion. Her collections are a testament to her Sri Lankan heritage, combined with modern design elements, creating a unique and timeless appeal.
Sustainability at the Core
Charini Designs is dedicated to promoting ethical fashion. The brand collaborates with traditional Sri Lankan craft communities to develop collections, maximizes material usage to minimize waste, and employs eco-friendly printing methods. Charini believes in taking small but significant actions to protect the planet and support local communities, making sustainability a cornerstone of her brand.
Inspirations and Philosophy
Nature, architecture, and the human form are among Charini’s primary sources of inspiration. She believes that creativity and the ability to think outside the box are essential attributes for a fashion designer. Charini’s personal style reflects her dynamic personality, often fluctuating between casual comfort and over-the-top elegance, depending on her mood and the occasion.
Balancing Work and Life
As a working mother, Charini embraces the challenges of balancing her professional and personal life. She enjoys outdoor activities such as hiking and trekking, finding solace and inspiration in nature, especially the mountains. Her ability to adapt to different situations and connect genuinely with people are among her greatest strengths.
Looking Ahead
In the next ten years, Charini envisions herself as a designer who has made a significant impact on Sri Lanka’s fashion industry, touching the lives of many through her work. She aims to strengthen Charini Designs’ international footprint, continuing to innovate and inspire with her sustainable and ethically crafted collections.
Bridals and Batiks
In addition to their prêt-à-porter collections, Charini Designs also specializes in bridal wear and batiks, offering bespoke high-end fashion solutions that cater to the discerning tastes of their clientele.
Charini Suriyage’s dedication to ethical fashion and her innovative designs have positioned Charini Designs as a trailblazer in the fashion industry, both in Sri Lanka and on the global stage. With a strong foundation of sustainability and creativity, Charini continues to inspire and lead, making a lasting impact on the world of fashion.
