Deepika Padukone’s journey from a ramp model to a Bollywood sensation and international icon is a story of serendipity, hard work, and undeniable talent. Her strategic moves and dedication have made her one of the highest-paid actresses and a powerful global brand ambassador.
Deepika Padukone’s rise to stardom began long before her sensational Bollywood debut in “Om Shanti Om” in 2007. Few remember that Deepika initially made her mark as a ramp model. The tall, striking beauty caught the eye of fashion designer Wendell Rodricks, who chose her to walk the runway in his designs. Recognizing her star potential, Rodricks recommended Deepika to director Farah Khan for the lead role in “Om Shanti Om.” This recommendation led to a screen test, and the rest, as they say, is history.
Deepika’s modeling career was brief but impactful. Walking for fashion events like Lakmé Fashion Week, she was only two years into modeling when she landed her big break in Bollywood. Wendell Rodricks recalled the pivotal moment in a Facebook post: “I showed a collection called Isadora at Lakmé Fashion Week…it was a game changer for Deepika.” This runway appearance marked the last time she walked as a model; her subsequent appearances on the ramp have been nothing short of show-stopping.
A decade after her Bollywood debut, Deepika has not only become one of the highest-paid actresses in India but has also made significant inroads into Hollywood with her role opposite Vin Diesel in “xXx: Return of Xander Cage.” Her disciplined approach to her career, attributed to her sports background, has been a cornerstone of her success. She has been a top taxpayer in India and has consistently ranked among the country’s richest celebrities.
Deepika’s strategic career choices and endorsements have contributed to her formidable net worth, which reached Rs500 crore in 2023. She endorses top brands such as Asian Paints, Jio, Tanishq, and international giants like Louis Vuitton and Cartier. Her global brand ambassador roles with Qatar Airways, Levi’s, and Cartier have further solidified her international appeal.
Beyond acting, Deepika has ventured into production with KA Productions, co-producing films like “Chhapaak” and “’83.” Her entrepreneurial spirit extends to investments in various Indian startups through KA Enterprises. Notable investments include Bellatrix Aerospace, Epigamia yoghurt, Furlenco Furniture, and Blue Tokai coffee.
Deepika’s marriage to actor Ranveer Singh makes them one of Bollywood’s most influential power couples. They command premium fees for joint appearances in films and commercials. Their off-screen chemistry and coordinated public appearances have captivated fans, making them role models for many young couples.
Despite her success, Deepika has faced controversies, particularly for her roles and public appearances that have stirred political sentiments. However, her stardom has remained unscathed, and she continues to be a favorite for international brands targeting the Indian market.
Deepika is also a renowned philanthropist, especially in mental health advocacy. She founded the Live Love Laugh Foundation in 2015 to raise awareness about mental health issues. Her contributions have been recognized globally, including an award from the World Economic Forum in 2020.
As Deepika looks to the future, her upcoming films, including “Fighter” with Hrithik Roshan and “Kalki 2898-AD” with Prabhas, promise to add to her impressive filmography. She is unashamedly ambitious, with plans that extend beyond her movie career, aiming to build a lasting legacy.#
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