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Ford is the latest car maker to slash prices of its electric vehicles – the Mustang Mach-E SUV and E-Transit van – amid slow sales.
Prices of the electric Ford Mustang Mach-E SUV have been cut by up to $8000 – or as much as $15,000 off the E-Transit – between six and 12 months after they arrived in showrooms.
The hefty reductions from Ford are the latest in a wave of sweeping electric vehicle (EV) price cuts in Australia from Tesla, BYD, MG, Peugeot, Nissan and Renault as competition in the electric-car market heats up.
It is the second price cut in six months for the Mach-E – after it had up to $7000 wiped off in early December, weeks before the first customer deliveries – and follows recent drive-away offers for the E-Transit.
MORE: 2024 Ford Mustang Mach-E price cut in Australia before deliveries begin
In effect from 1 June 2024, the Mustang Mach-E is now priced from $64,990 plus on-road costs in its cheapest Select form – down $8000 – while the Premium and GT variants are now $79,990 and $97,990 before on-road costs respectively, both $7000 less.
The middle-of-the-range Premium now matches the original price for the base-model Select prior to the first reduction late last year.
While Ford has closed the gap between the Mustang Mach-E and Australia’s top-selling electric vehicle, the Tesla Model Y, the Mach-E Select is still $9000 dearer than the rear-wheel-drive Model Y – which accounts for the vast majority of sales.
Compared to its price at the start of this year, a Tesla Model Y RWD is $9500 cheaper, while a Ford Mustang Mach-E Select is $8000 more affordable.
Only 223 Mustang Mach-Es have been reported as sold in the first four months of 2024 in Australia, compared to 8001 Model Ys.
Meanwhile, Ford has slashed the price of the E-Transit from $104,990 to $89,990 plus on-road costs – a saving of $15,000 – after 15 examples were reported as sold in the first three months of 2024.
In recent weeks, Ford has marketed a drive-away offer of $99,990 for the E-Transit.
On-road costs can account for up to $10,000 on a vehicle of this price, depending on where it is registered, so the limited-time offer price is largely in line with the new, regular RRP.
“These MLP price reductions offer even greater value to our customers and it makes these great vehicles an option for more people,” Ford Australia president and CEO Andrew Birkic said in a statement.
Ford Australia recently signed a deal with local company Evie to offer home chargers to Mustang Mach-E and E-Transit customers, albeit at a cost, rather than a free extra bundled into the purchase price of the car.
The post Ford Mustang Mach-E and E-Transit prices slashed again by up to $15,000 appeared first on Drive.
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