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Microsoft introduces AI PC era with direct shots at Apple’s MacBook

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While Microsoft has thus far framed Copilot and AI tools in Windows as primarily enterprise tools, CoPilot+ PCs clearly target consumers as well. The company showed off several features that make use of AI models that run directly on the devices rather than in the cloud, including Recall, which is like a supercharged version of the abandoned Timeline that appearing in Windows 10. At any point you can use Recall to move back through the things you’ve been doing on your PC — which Microsoft said remembers literally everything but organises information like a human — to get back to a task you left off on before.

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The company also showed off generative AI Windows tools including the ability to turn a scribble from Paint into a fully illustrated art piece, and new filters and styles for photo and video editing. Apps from Adobe, DaVinci and more were also shown processing AI tasks on CoPilot+ PCs.

This is not the first time Microsoft has put Windows on a device powered by an ARM chip, which differs in its fundamental structure compared to the x86 chips made by Intel. It tried it with the Surface RT way back in 2012, but a major problem was that all Windows apps were designed for x86 and ran very poorly on the device. This time, the company is confident it can follow Apple in the transition to ARM.

Many apps, including all of Microsoft’s own but also many browsers and creative suites, now have native ARM versions. That means a user spending most of their time in Office, Photoshop and Google Chrome for example will be able to make the most of the new hardware. For apps with no native ARM version, Microsoft uses a new emulation layer called Prism to make them work on the Snapdragon-powered Surfaces. It claims the results are just as efficient as Apple’s Rosetta 2, which is used to get apps designed for Intel Macs working on devices with M-series chips.

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All of the new CoPilot+ PCs use a Snapdragon X processor, but Microsoft said it looks forward to working with Intel and AMD to get the classification on future laptops powered by their chips as well.

Both companies have been talking up new chips optimised for AI, with Intel’s Lunar Lake line expected to launch in the third quarter this year offering greater speed and efficiency than the Snapdragon X while maintaining compatibility with x86 software and mainstream graphics processors.

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